Cyber-attacks, particularly website hacking, have become quite common these days. It appears that even the most seemingly secured websites too are not immune to these attacks. As a result, several businesses have started to wonder what can be done when such an unexpected hacking or cyber-attack occurs?
The infamous Solar Wind Attack which put more than 250 companies and governments in a dire situation meant serious implications. It cost the confidential information of over 18000 customers. It is a caveat to all, especially those involved in businesses. Such an attack will surely affect businesses that market and sell products through their websites.
Reports suggest that the frequency and volume of cyber-attacks have soared since the Covid pandemic began. The most targeted group of these attacks is eCommerce websites. Companies who run these websites find it hard to protect the confidential data of their customers and users.
This means that vigorous safety measures are essential to safeguard user information in a B2B eCommerce site. One of the most effective safety measures is to use an affordable or cheap SSL certificate. This type of SSL certificate should be from reputed certificate authorities and their different products like Comodo certificate, Thawte wildcard certificate, Sectigo SSL certificate, DigiCert SSL, etc.
It is important to remember that HTTPS protocol can be enabled only on a website with SSL certificate. Here are a few reasons why you must equip your website with an SSL certificate at the earliest.
Why Should You Equip your B2B Ecommerce Website with SSL certificate?
A B2B eCommerce website contains confidential transaction information and financial data of hundreds of customers who use it. Obviously, this necessitates top-notch security for such websites. With the integration of SSL certificates, it becomes easier for these websites to function smoothly. Moreover, it serves as an effective SEO strategy too which helps expedite the search engine ranking of the website.
How Does SSL Encryption Insulate B2B Ecommerce Websites Against Attacks?
SSL certificate integration facilitates encryption of all data stored on the website. The encrypted information will take the form of a gabble language, which means it can be understood only post decryption. This makes it impossible for cybercriminals to read or understand the data.
There are two types of encryptions available today to choose from: symmetric and asymmetric. The use of both is recommended for achieving top layer security of an ecommerce website. SSL certificate employs both types of encryptions.
When the connection between the server and the client is established, symmetric encryption comes into action for ensuring the safety of the connection. Symmetric encryption takes control of the safety of the data connection during this time. There are vendors that avail affordable SSL certificate for the purpose, especially for the increased safety of the B2B eCommerce websites.
Search Engine Optimization Through SSL
Hundreds of websites are launched into the world wide web every minute. Some statistics indicate that over 1,150,785 Google searches are conducted every 15 seconds. Searches done on other search engines are in addition to this. Google’s guidelines make it necessary for website owners to implement SSL certificate integration.
Choosing The Right SSL Certificate for A B2B Ecommerce Website
The ranking of your eCommerce website can be improved with the integration of an SSL certificate which will render it the HTTPS badge. Better results from this integration can be achieved, however, it is possible only by selecting the right certificate. There are various certificates to choose from. Here is a list of them.
Domain Validation SSL certificate
It is an ideal choice for you if you are on a low budget as it is quite cheaper as compared to high-level SSL. Consisting of a green padlock, it renders low-level of authentication.
Extended Validation SSL certificate
Among the various SSL certificate options, the costliest one is the extended validation SSL certificate. As the name suggests, it comes with extensive validation and carries with its HTTPS in the address bar, business name, country name, and a padlock. The certificate authority follows a strict business validation process.
Single Domain SSL Certificate
If your website only has a single domain, you can go for it. It is to be remembered that your subdomains will not be safeguarded if you choose a single domain SSL certificate.
Wildcard SSL Certificate
Wildcard SSL certificates can protect both the main domain as well as subdomains. Since B2B eCommerce websites consist of multiple product pages, this is one of the cheaper and most effective options for them.
Organization Validation SSL certificate
This is ideal for those websites that do not involve any financial transactions or resources. A medium-level encryption option, it conducts authentication on the genuineness of your company as well as your domain.
Significance Of Authenticating a B2B Ecommerce Website
Obviously, rendering your eCommerce website with SSL encryption will make it safe to deal with and insulate it against hackings. Putting that aside, the most convincing and positive side that taking such a security measure would be the credibility it adds to your website.
Users or customers visiting your eCommerce website will have the impression that you are a genuine service and not an unsafe place where they should worry about sharing confidential data.
Benefits of Using SSL Certificate on a B2B Ecommerce Website
Some of the most visible benefits of integrating an SSL certificate on a commerce website include the following
- It enables encryption of the personal data of users and thus ensures increased safety for the website in the event of anattack.
- It makes your website compatible with SEO and in compliance with cybersecurity and other specific guidelines.
- All types of cyber-attacks get diffused if the website is insulated with the right SSL certificate.
- HTTPS implementation is made possible for the website.
- It helps to achieve data security through the help of higher security actions.
- A safe eCommerce experience makes customers develop more trust and reliability in your website.
In short, technology has brought in lots of conveniences for the world to enjoy. ECommerce, for instance, is an area where the scopes and possibilities of the internet and modern gadgets like computers and smartphones are used at an exceptionally large scale.
Now, it is not only important to focus on the side of improving conveniences and adding more features but also necessary to implement the right steps to enhance security. SSL encryption brings in a lot of safety features to the eCommerce website and makes the customer experience safer and more secure.
Taylor is a freelance SEO copywriter and blogger. His areas of expertise include technology, pop culture, and marketing.