Find something on Google is something we all have automated. We go to google.com, we type what we want to search for, we press Enter, and that’s it; the search engine gives us all the results that have been and have been in the world. It is a simple task, and it is, in fact, on which the Google business model is based. When you search for a term, let’s say “chainsaw,” a string of links appear in which you must search for which one interests you, and you, with your click, tell Google which is the most important result. Based on that and hundreds of other factors, Google locates the links in one position or another in the search engine.
The first link that appears in Google results when searching for a term usually gets 50% of the clicks of people who search for that term, so it is susceptible to think that anyone who searches for something wants to reach that link. The “I’m going to be lucky” button does just this, saving you the step of having to choose which link you want to click in the search results and take you directly to the one that appears first in the list.
This is interesting for the user, who reaches the publication that most people find most useful without searching for it himself, but it is not so interesting for Google. The Big G makes money from advertising, and a good chunk of it comes from ads in search results. If you are looking for a term, we will continue with “chainsaw,” the top results are usually sponsored links for which a company has paid – you can see that it puts “Ad” next to it. This is what is called SEM (Search Engine Marketing or Search Engine Marketing).
When a person clicks the “I’m going to be lucky” button, they skip the search process as such, so they do not see the ads that appear in the search results. We do not have recent figures for you to see more perspective, but to give you an idea in 2006, this button, which only used it 1% of Google users, you supposed to Google losses of 110 million dollars per year. This was in 2006 when Digital Marketing was not yet in vogue, so imagine what the figure has to be like right now.
So now you know. It’s beneficial for doing jobs and finding official information, so give it a try and let us know what you think! The button “I’m going to be lucky” does serve a purpose and can save you more than a headache when looking for information.
Sharlene Meriel is an avid gamer with a knack for technology. He has been writing about the latest technologies for the past 5 years. His contribution in technology journalism has been noteworthy. He is also a day trader with interest in the Forex market.
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