More and more brands choose Instagram as their preferred social network to display and sell their products and services.
This is not uncommon since Instagram users are growing by leaps and bounds; this network adds one billion new accounts every month, making it a great business opportunity and an excellent platform to send traffic to web pages by placing links in the posts and the biography.
Using links in Instagram posts is a great way to get more people to visit your website or online store.
To get the most out of Instagram, we will show you all the possibilities you have to include links in your posts .
All the sites where you can put links on Instagram
In the Instagram biography
This is the best-known option used by most to drive traffic to their websites.
Indeed, it is only allowed to place a link within the biography, but a good strategy can be to change it as needed, to redirect traffic to different places: the last post of your blog, the offers section of your online store, etc…
A detail that can make the audience identify your site more efficiently is to use short links; for this, there are tools like bit.ly that shorten the URLs to complete the task easier for users.
Link to several sites at once from the bio
A good tactic is to create a catalog in which you can show different content with clickable links; once you have, it made you have to place a link in the biography that redirects to the catalog, so you will be using a single connection to turn the public to different sites.
Suppose you use a tool like Linker. Ee can take users who click on the link in your bio to more than one page, for example, your website, the latest posts on your blog, your online product catalog, etc.
You can also use two or more accounts and place links in each of the biographies to take users to the account where you show your products or services.
We already know that Instagram does not allow to put clickable links in the texts of the feed. This is where using a URL shortener tool comes in handy, as this will enable you to customize the link so that the user can easily remember it if they want to view the page from Instagram.
Since you cannot click on the link directly to enter the website, using a short and simplified URL such as bit.ly/offers will easier for the user to type the address in the mobile browser.
Other tools can also be used to create custom URLs, such as:
- link – Once users click on the ig.link -formatted link in your bio, the URLs you put in your photo descriptions automatically become clickable.
- Link In Profile: this is another handy tool to add clickable links to the images of your feed, so you can redirect users to where you want them to go.
in the stories
Not everyone can include links in Instagram stories; to do so, you need to have more than 10,000 followers or have a verified account.
When using links within stories, it’s best to add a gif or banner that invites users to swipe up to discover more.
You can also take advantage of highlights to save those containing the links in Featured Stories; this will also help increase the number of users who can enter your site through Instagram Stories.
IGTV allows the use of links, which represents a significant advantage; this, together with the variety of content that can be uploaded, makes IGTV the ideal ally when it comes to increasing visits to your website or promoting your store’s offers. Online.
IGTV can be a handy tool if we use it correctly; we can place links and put a title that attracts attention and identifies it; you can add hashtags and even mention users.
In turn, you can place a link in your Stories to redirect your followers to your IGTV channel.
Other methods to put links
There is also the option to invest in Instagram Ads, so even if your account is not verified, you can place links in your biography and Stories. One detail is that to do this; you need to have a company profile.
Instagram Ads allows us to place clickable links to redirect users to your website or online store in Instagram Stories and choose between different formats, such as carousel, carousel ads, etc.
Instagram Shopping allows you to place many clickable links in posts, but you need to meet a few requirements to use this option, the main one being an Instagram business account.
To have the Shop on Instagram, you must meet these requirements:
- The business must be located in one of the supported markets.
- You must sell physical products.
- Comply with the Facebook Commerce Policies.
- Your Instagram must be a business account.
- The account must be linked to a Facebook page.
If you could answer yes to each of these items, you can use Instagram Shopping.
Follow these steps to create an Instagram Shopping :
- Link your business profile to a Facebook catalog. You can do this through Catalog Manager or by using a Facebook partner.
- Once you have linked a catalog to your account, go to Instagram and activate the Shop, to do so:
- Go to your profile settings.
- Tap Business.
- Tap Shop on Instagram.
Follow the steps to make sure everything is ok and submit the account for review. The review process usually takes a few days. To find out the status of the study, you can visit the Purchases of the settings at any time.
- Once the store is set up, you will post your first shopping story and add product tags and stickers to Instagram posts and stories. To do it:
- Create a position in the usual way.
- Tap on Tag products to add a product to the catalog. You are allowed to include a maximum of five products per post containing video or image and up to 20 products in posts with multiple photos. You also can add shopping tags to old Company Profile posts.
In Instagram Stories, you can also add a product sticker per story and modify its color and text.
You can also follow the sales statistics of your products through the app by entering the “Statistics” tab of the Profile to check the performance of the publications and purchase stories.
Now you know all how you can put links on Instagram, we hope that all the information that we have given you will be helpful to you; if so, leave us your comment.
Sharlene Meriel is an avid gamer with a knack for technology. He has been writing about the latest technologies for the past 5 years. His contribution in technology journalism has been noteworthy. He is also a day trader with interest in the Forex market.