Work Smarter, Not Harder: Useful Tools to Scale Your Company


If you are running your own business, you probably already know that time is the most important factor and marketing automation tools are vital. As an entrepreneur, you have to take care of certain duties – create content, track trends, and find leads. And most of the time, there simply isn’t enough of it for you to complete all these tasks. Yes, hard work is something you should be proud of but working smarter is even better.

There are certain tools out there that are tailor-made for small businesses, and they will allow you to reduce workload so that you can shift your focus on the creative side of your business. We are going to include a few marketing tools that we believe can be a great asset to your company.

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The gist of marketing is to identify what customer trend is taking off and getting in front of it. That’s basically what Buzzfeed did in order to become a multi-billion company – they were the first to figure out that people really love silly videos, and they also love to read lists for some reason. However, tracking trends isn’t such an easy task, even if you have the best marketing tools for small businesses available. It requires you to be always online checking out social media. This is where SpyFu comes in.

The app will help you track emerging trends and also determine what initiated them. All you have to do is insert the competition’s URL in the search tab and wait until SpyFu provides you with the data. Within moments you will be provided with the number of organic keywords that are related to the domain you entered. You can also see an estimate with their SEO clicks, their paid keywords, and much more. Another cool feature SpyFu has is that it can even show you your competition’s competitors. If you have a knack for winning money online or want to run your own casinos, you should give it a try to analyze the market. 


You probably know that there comes a time in the lifespan of every business when the site owner cannot create all the content themselves. This is where you need to outsource. The main options, Upwork and Fiverr, are great at finding freelancers that could provide you with unique content. But if you want to work smarter, you need to check out ClearVoice. ClearVoice pretty much allows tracking of popular content and then creates content that matches the discovered trend – and you don’t even need to deal with freelancers.

You simply build an editorial calendar, choose from a bunch of content, which is already vetted, and match your needs. The writers create articles, which are then proofread by the editors, and if the content is top-notch, it gets approved for publishing. All you need to do is provide the assignment, and you will be notified when it’s ready for publishing. 


ClickFunnels is one of those digital marketing tools that you really need to implement if you want your business to grow organically. You probably think the biggest hurdle for your business is finding customers. However, the key to maximizing sales is to improve on your sales funnel – to better engage the customers you attract into purchasing more products and services that you can sell for more money. This is a highly effective targeting that won’t just boost your sales, but it will also make customers be more investing. ClickFunnels is an amazing resource if you are tired of building countless websites or email lists that won’t boost your sales in the end. Simply obtaining the emails won’t be enough – you need to add email marketing tools for the best results.

With ClickFunnel, you will have your own neatly designed and interactive landing page, split testing software, and various other components that really make for complete sales funnel. As soon as you bring a client to your website, they will be prompted to provide their email address. And if that wasn’t enough, they will also be lead to your other products or services. This is a great way of shifting your focus from engaging leads to selling more to the existing ones.

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Facebook Ads seem to be simple at first glance, but if you look into them, you already know that they can become a tad intimidating. If you have been using Facebook Ads for years, or if you are just looking into them now, AdEspresso can greatly improve your experience. It contains social media marketing tools that are designed to lower costs and increase clicks. You create an ad campaign using the AdEspresso Editor, and then the software will determine just how effective the campaign can be. Once you figured out what the best path of action is, you can launch the campaign and even receive PDF reports via free marketing tools of AdEspresso. 


If you are on the search for online marketing tools for small business, then we strongly suggest you give the tools we have mentioned a chance. Marketing tools for business are essential when it comes to improving sales and growing your business.

It doesn’t matter if you just launched a startup or you have been running your own business for a few years. You should not spend your energy on working harder. And the best way of working smarter is to take advantage of all the modern options. Your competitors may be already using marketing tools for business, and they are gaining an advantage over you. 


Have you been using any of the software we mentioned in this article? Share your experience in the comments, or check out what our other readers have to say.