The internet plays a crucial role in the success of businesses nowadays. It allows seamless communication, facilitates efficient workflows, and provides access to unlimited information and a vast array of resources. The importance of the Internet cannot be overstated. So, in an age where the internet has become one of the most critical resources for a business, slow internet speeds can lead to detrimental results for the business.
Slow internet can lead to loss of productivity and efficiency, severely hinder business operations, and impact the company’s overall performance. Even customers and consumers nowadays judge a business by its internet connection. Even when you think that your business’s internet is performing just fine, you should consider upgrading it to get fast and reliable internet connectivity.
In this post, we will take a look at some of the ways in which slow internet can hurt your business and why you should upgrade your internet plan to get a fast and reliable connection.
Pushes Customers Away
The first and foremost way in which a slow internet connection can hurt your business is that it drives customers away. A fast and reliable internet connection is an investment to improve your customers’ experience. If you think that your customers won’t notice a slow internet connection or that a slow internet connection is not a deal breaker, you are mistaken. It can make all the difference between you and your competition.
Consumers today have become tech-savvy, and why shouldn’t they be? We are surrounded by digital devices. Consumers expect to have fast and reliable internet connections wherever they go. Nowadays, you can get a fast and reliable internet connection even when you are flying thousands of feet in the air, thanks to services like JetBlue Fly-Fi. Therefore, to prevent your customers from going to your competitors, upgrade your internet connection.
A slow internet connection can also lead to a loss of productivity. Not only does slow internet lead to frustration and decreased motivation but your business applications and operations are also affected by slow internet. From simple office collaboration tools to complicated project management platforms, everything requires a fast and stable internet connection. Even business travelers now have access to fast and stable internet, due to in-flight WiFi services like UnitedWiFi.
So, if you are not doing the bare minimum and have a slow internet connection, you are intentionally slowing down the productivity of your office and ultimately the growth of your business.
Video Conferences Lag
The need for video conferences is increasing as more and more businesses are hiring people remotely and connecting with clients from all over the world. Although video conferencing is not the perfect substitute for face-to-face meetings, it is a great alternative that gets the job done without any complications. To hold and attend stable video conferences, a fast and reliable internet connection is a must.
Without a fast internet connection, you cannot hire remote workers, nor can you connect with your global clients. A slow internet connection can result in frequent disconnections and lag during video conferences, which looks highly unprofessional. Therefore, to avoid video conference lag and disconnections, a fast and stable internet connection is the basic requirement.
Slows Payment Processing
Along with other things, slow internet speeds can also lead to slow payment processing. If your business involves processing payments through the internet, you would be familiar with the detrimental effects of slow payment processing. Customers today don’t like to wait, even when they have to pay for something they’ve decided to purchase.
A slow internet connection can lead to slow payment processing, which can result in angry and dissatisfied customers. This can all be avoided by improving the internet connection, which can increase upload speeds and significantly reduce payment processing time so that your customers don’t have to wait.
Hurts Customer Service
A slow internet connection can also hurt your customer service. When you are trying to resolve an issue or complaint from a customer, internet speed can make a huge difference. Although some customers still prefer to get customer support through the telephone, tech-savvy customers today prefer to get customer support through the internet. If your internet connection is not good enough, you will not be able to provide your customers with customer service and resolve their issues. As a result, you will be left with some angry and dissatisfied customers.
Taylor is a freelance SEO copywriter and blogger. His areas of expertise include technology, pop culture, and marketing.